Behavior
Behavior in this study was reviewed after the debriefing of the research study when participants were given the option to
take either beverage as their incentive.Verbal responses were presented to give another representation of switching
behavior. Overall, participants acknowledged that they would switch from the manufacturer brand to the private label
brand after the study and these participants chose the private label brand as their incentive. Though this section was not a
significant part of the research study, it did provide more information on switching behavior