Old flame takes the match box design back to basics, using innovative hexagonal structure to consume up to 40% less material than the traditional box design. The paper used is eco-friendly and servers as an effective fire starter. Using witty visual cues in the design, the new packaging is more than a mere product container. Old flame stands for encouraging sustainable practices.
Cheeky tag line and smart word-play ensures you fall in love with this “old” flame of yours all over again, and yes – the earth “loves matches”.
The student project, tutored by Areli Avendano-Franco, was accomplished by Diane Yuri in Swinburne University, Melbourne, Australia.