The respondent were presented three scenarios for their reflection. The company would invest time and money in conference and exhibitions whether saving time and cost would be a concern for company in allowing their staff to travel to conference and exhibitions and whether their corporations would invest money in conferences and exhibitions.
A global overview of the exhibition industry is even more difficult to provide. While there is general agreement on the definition of exhibitions2, and the Convention Industry Council’s (CIC) definition presents an example of this, there is little global information on the trends in this sector. The industry tends to assess its performance on the size of the space used for exhibitions, but there is no consistency in the boundaries of these measures.
The results revealed that, for most of the respondents expected organizations to maintain a strong commitment to live events with compared to today in 2020, my company will still invest.