Dear Seller,
Greetings from Amazon Brand Registry Team.
You are currently enrolled in Brand Registry for Mushkin.
Brand Registry provides brand owners the benefit of increased influence on
the information on the product’s detail page. When you successfully enroll
your products in Amazon Brand Registry, they are assigned Global Catalog
Identifiers (GCIDs).
We have noticed, that there are products in your inventory, that do not have
GCIDs assigned which means you do not have increased influence on the
products’ detail pages.
To assign GCIDs to your products, you need to provide the following
information for the products:
• Brand: Mushkin
• Key attribute: upc
To view the GCIDs that are assigned to your products, you can download an
Inventory Report by following these steps:
1. From the 'Inventory' drop-down menu, select 'Inventory Reports'.
2. Select 'Active Listings Report' from the 'Select Report Type' drop-down
list.
3. Once the report is generated, open the file using a spreadsheet program
(for example, Microsoft Excel).
Note: By default, the file opens in Notepad. You will have to browse for
Excel option from “Other” in the drop-down.
4. In the report, locate column W (product-id). If your product has a GCID,
you will see an alphanumeric, 16-character value with no spaces or hyphens.
You can update the key attribute values in bulk using category template (You
can download them in Seller Central: Under 'Inventory' tab, click on 'Add
products via Upload' and then select 'Download an Inventory File').
The category template should contain following values:
• SKU
• Brand name
• Key attribute - please make sure that you provide a unique value for
each SKU. The value cannot be re-used on other SKUs.
• In column "UpdateDelete", please select value "PartialUpdate".
To know more about listing and managing product, please refer to the
following help page: https://sellercentral.amazon.com/gp/help/200968650. If
you have any questions, please contact Seller Support using the following
link: https://sellercentral.amazon.com/hz/contact-us.