2.2. Value of time for customers
As we all know “time” is the most valuable thing on the earth because everything is needed in time and
all the business is affected by time. [10] With providing sufficient and convenience information
through website, company can do lots of savings in customers valuable time. This action can attract
lots of customer because customers neither want to waste their times searching in the website nor to be lost in difficulty which are existed in the web site. So attracting customers lead the company to gain
better profit and it will help them gain success in e-commerce. [22]