The distance of disparagement - ethnocentricism people might try to avoid having contact with people of others by calling them names. For example, in the U.S., the African-Americans were and are still called "nigger," the Japanese were occasionally called "nip," and the Chinese were called "chink."
Communicative distance through the ethnocentric speech can occur anywhere in the world. Gudykunst says that everyone is ethnocentric to some degree. This view is supported by Segall (1994) who says ethnocentrism is now recognized as a universal phenomenon experienced in all cultures. Therefore, because of the way is brought up in the society, s/he finally grows up to be more or less ethnocentric.