At this stage, when you have formulated your objectives, it is important for you to think how you will operationalise any concepts used in the objectives, research questions or hypotheses formulated: what are their indicators and how will they be measured?
The following table suggests how you might operationalise the concept of ‘effectiveness’, in relation to a health education programme on AIDS. It lists the indicators of effectiveness (you can have other indicators), sets out the variables that measure the indicators and describes the unit of measurement for the variables.