Recommendation vs. Search
When individuals seek recommendations, they often use web search engines.
However, search engines are rarely tailored to individuals’ needs
and often retrieve the same results as long as the search query stays the
same. To receive accurate recommendation from a search engine, one
needs to send accurate keywords to the search engine. For instance, the
query ``best 2013 movie to watch'' issued by an 8-year old and an
adult will result in the same set of movies, whereas their individual tastes
dictate dierent movies.