CRP was an important element of the ECR vision. The ECR report by Kurt Salmon
Associates, published in January 1993, suggested that 38% of the $30 billion in savings projected
from implementing ECR in the grocery industry could be realized through more efficient
replenishment ordering. Many grocery channel members were able to realize significant savings
immediately by adopting CRP without waiting for the remainder of the ECR proposals to be fully developed. P&G was a clear leader in the implementation of CRP and other ECR programs and
wanted to increase the pace of ECR and CRP adoption in the industry overall.