‘Buildings have meaning’ is about how buildings are involved with our sense of who we are. The cultural value of buildings is considered alongside their practical utility and examples of extravagance in architecture to make gestures provided. The symbolism of local landmarks and national monuments is considered and examples of architecture from Ancient Egypt, Classical, and Gothic periods described. The techniques of persuasion that an architect uses to persuade a client that the building is as closely suitable for its purpose as can reasonably be expected are reason, conviction, and seduction. It is shown that we can respond to buildings in many ways and they can have a multiplicity of meanings.