Athletic Footwear Association (AFA): AFA was founded in 1982 to serve an international group of manufacturers and marketers of athletic footwear. It has about 140 members. AFA provides a range of marketing, management and other services to its members. It also identifies and monitors key issues affecting the industry and serves as a liaison or source of information to those interested in the industry. AFA is one of 14 non-profit associations and committees that are part of the Sporting Goods Manufacturers Association (SGMA). SGMA, the trade association of North American manufacturers, producers, and distributors of sports apparel, athletic footwear, and sporting goods equipment, is dedicated to increasing participation in sports and fostering industry growth and vitality.