Almost six months passed before Arlene decided on a business to pursue. A franchise ad in a business magazine caught her attention; Arlene called and found out that the franchisor was selling fast-food franchise in her area. “We are in the process of moving into your section of the country,” the spokesperson told her. “We have 111 franchisees throughout the nation and want to sell 26 in your state. Arlene went to a meeting that the franchisor held at a local hotel and, along with a large number of potential investors, listened to the sales pitch. It all sounded very good. The cost of franchise was $ 150,000 plus 5 percent of gross revenues. The franchisor promised assistance with site location and personnel training and encourages the prospective franchisees to ask questions and investigate the organization.