and non Asian attendees feel neutral towards the integrated resort concept. However, they seem to be more likely to agree that shopping can provide leisure opportunities for people who accompany the attendees.
Therefore, they alsotend to have more favorable perceptions towards shopping.
The Asian attendees seem to be more likely to havehigher income when compared to the non Asian market.
This may imply that these Asian attendees tend to be agood potential market if the integrated resort has good shopping facilities.
For the non Asians, they seem to be lessattracted by shopping opportunities for themselves and they do not believe that shopping can provide leisureopportunities for people who accompany convention attendees.
This seems to imply that non Asian attendees less emphasis in shopping.
Further studies should examine facilities, activities and programs that are more relevant tothis segment of the convention attendees.