different marketings are 2 important things such as Differentiation and positioning ,the first one differentiation, is creating the new production of innovation for increasing in selling. if i choose to invest product or sell something in business, i will choose milk to innovation ,My production name is milk for drinking everyday because the milk can drink all of age. In formula fat 0 percent,lower cost ,lower sugar and a lot protein. That reason will make other people choose this production, the last one is positioning , is guess in selling that who will use this production and focus spacial groups for selling , there is all of age, will buy it,