The purpose of this paper is to introduce a reflective issue by some of the authors of the original issue of JMTP. In this issue, the authors provide grounding in the past, a fresh perspective on the state of marketing theory, and their view of future development in marketing theory and practice. We asked David Good, Dick Jones, Tom Ingram, Don Robin, David Carson, Dale Rodgers and Ron Goldsmith to take the lead in offering insights into what they might have said in the Fall of 1992 if they only knew then what we all know now. We offer this issue as a celebration of the leadership that Jim Randall provided by having the dream and courage to create JMTP and the motivation and determination to do so; and as an acknowledgement of all of the strong and loyal supporters throughout the marketing discipline of both the Association and the Journal of Marketing Theory & Practice, without whom, there would be neither