This study of çAgricultural Development Communication for the new Theory of King Bhumipol
Adulyadejé aimed at studying communication factors affecting farmersû adoption of the New Theory,
including information exposure, information seeking, content analysis, perception and interpretation, and
understanding of the New Theory, communication types, and networking. It also studied relevant factors
affecting the adoption of the New Theory by farmers in order to analyze the relationship between
communication processes and factors affecting adoption of the New Theory. Both quantitative and qualitative
research methods were used with the target farmers under the New Theory projects at: