when developing staff’s communicative abilities and positive attitude towards the work.
Assessment of innovation in the fitness center has revealed the fact that client expectations outreach the perception. Lack of innovations and insufficient satisfaction of clients’ needs are maintained. Application of innovations may be related to a methodology of new trainings also to completely new services, etc. Managers of the fitness center should consider modern tendencies in the sphere of fitness, also pay attention to innovations offered by the competitors. When constantly analyzing the situation it is worth updating the range of services offered, because visitors tend to link variety to higher quality of services. Innovations should not be related to great projects, because even minor alterations influence clients positively.