The second dimension, that of new value creation, can also vary in intensity. Innovation (product innovation or technological innovation) is a good example of new value creation. Innovation is a particular instance of value creation that fosters a great deal of interest from numerous actors in the field of entrepreneurship.We will come back to the subject of innovation in the final section of this chapter. In this individual/ value creation dialogic, rare are the cases when significant value is created without innovation. Yet, while innovation generally involves development and growth potential for the company that exploits it, it does not alw(Barreyre and Lentrein 1987). Technological and innovative business start-ups are good examples of new value creation. ays generate significant value. To simplify, we can consider that an innovation, whatever its nature, creates (more or less) value