Technically, Responsive Web Design is the approach of designing a website that adapts to
user context – responding to a user's screen size, orientation and also the device type itself.
Rather than designing a website or web-app that is aimed at one specific device-type and
adapting for all of the other possibilities, RWD is – as described by Rachel Shilcock - “at its
best when it's device agnostic; where you're not aiming to design for particular resolutions or
sizes, such as for iPhone or iPad sizes only. Instead you should be aiming to design with the
content and design in mind and how this content flows and adapts to the various
environments it might be seen or used in” (Shillcock, 2013). Having this approach of the
website doing all of the hard work and adapting to the user, rather than simply redirecting to a
device-specific version of the website, eliminates the need for a separate site for each devicegroup
or even each device.