shortly after taking over form whitman, donohoe siad at a public event, "we need to redo our playbook, we need to redo it fast, and we need to take bold actions," he unveiled the details of a new strategy for ebay's turnaround. the strategy focused on changing the identity of the ebay marketplace. doahoe specified that the new strategy would focus on building the site,s business in the secondary market, the$500-billion-a-year slice of retail that includes out-of-season and overstock item as well as the used and antique items for which ebay had always been known