understanding of normative opinions, such norms
are important precursors to the moral logics that,
ultimately, inform behavior and practice. Also, a
long history of research has demonstrated that selfreport
data, particularly self-report data collected
on socially sensitive topics including smoking,
alcohol abuse and related social norms, when
matched with physiological data, demonstrate
remarkably strong reliability and validity (Babor
et al., 2000; Cooper et al., 1981; Freier et al.,
1991; Patrick et al., 1994).
understanding of normative opinions, such normsare important precursors to the moral logics that,ultimately, inform behavior and practice. Also, along history of research has demonstrated that selfreportdata, particularly self-report data collectedon socially sensitive topics including smoking,alcohol abuse and related social norms, whenmatched with physiological data, demonstrateremarkably strong reliability and validity (Baboret al., 2000; Cooper et al., 1981; Freier et al.,1991; Patrick et al., 1994).
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