History
Agent set of the Magnetronic Reservisor system
The history of airline reservations systems began in the late 1950s when American Airlines required a system that would allow real-time access to flight details in all of its offices, and the integration and automation of its booking and ticketing processes. As a result, the first electronic reservations system, Magnetronic Reservisor, was introduced in 1952.[1] Many years later, Sabre (Semi-Automated Business Research Environment) was developed and launched in 1964. Sabre's breakthrough was its ability to keep inventory correct in real time, accessible to agents around the world. Prior to this, manual systems required centralized reservation centers, groups of people in a room with the physical cards that represented inventory, in this case, seats on airplanes.
The deregulation of the airline industry, in the Airline Deregulation Act, meant that airlines, which had previously operated under government-set fares ensuring airlines at least broke even, now needed to improve efficiency to compete in a free market. In this deregulated environment, the ARS and its descendants became vital to the travel industry.