Division 23: The Society for Consumer Psychology (SCP) is an intimate collection of scholars and practitioners dedicated to the growth and advancement of consumer psychology. Consumer psychology employs theoretical psychological approaches to understanding consumers. Through the active participation of its members, SCP fosters an environment of collegiality, promoting interaction to facilitate and support intellectual contributions to the discipline. SCP reflects the desire to advance the practice of consumer psychology and public welfare through the application of these contributions. Division members receive the quarterly publication Journal of Consumer Psychology, and the division hosts an annual winter conference.