Auction Universe
on of the most promising new entrants into the general consumer auction business was auction universe. Times mirror, the parent company fo the los angeles times newspaper Auction universe in 1997 and and then sold it in 1998 to a partnership if eight major newspaper companies (including times mirror itself) called Classified Ventures. These companies were concerned that classified advertising on the Wed posed a threat to their newspaper' classified advertisng, which is one of the most profotable elements in the newspaper businss.