Parking a car on the beachfront is free. The persons “in charge” of the part of the beach where you are parking may ask you to move the car a little bit to the front or to the left, but they shouldn’t ask for money. Unlike Hua Hin, where driving and parking is a nightmare, there are plenty of park spaces in Cha-Am. If the beachfront is full (it can happen on busy week-ends), you can easily park in the second road running parallel to the beachfront, where there are more spaces available.