2.1.3.2. Sales Promotion
Advertising efficiency is to further the idea or the human brain but the effect of sales promotion is on
customer behavior. Because when customers will be announced flowing special sales, the purchase of
two units with a unit price, received the award winning gift, they act.
2.1.3.3. Public relations
When advertising and sales promotion about products are ineffective, must use marketing public
relations. Public relations budgets and cost spending to create a positive vision in the community and the
target market for the company. Of course impact of these activities is largely indirect.