The Department of Tourism has international marketing representatives promoting Botswana’s tourism products and service to niche markets. Representatives have been appointed in New York to cover North America, in Berlin to market to German-speaking European countries, and in London to promote Botswana to the United Kingdom and lreland.
Electronically, Botswana is marketed on the Internet through the website . The Department of Tourism also produces marketing brochures and has an interactive CD-ROM to market Botswana.