Franco Moschino’s challenges to public opinion, as well as the limitless extravagant ideas seem to have no end. In a much-publicized presentation – or rather action against AIDS – a model appeared in a Moschino outfit covered entirely with condoms (by a quirk of fate this is precisely the illness which ended the designer’s life). The philosophy of style and the designer signature of Franco Moschino show a predilection for two things: defence of the personal taste and identity of each client, on the one hand, distinction amidst the general fashion landscape with peculiar, fresh and frequently strange solutions of the look – on the other. Moschino is in fashion, but is also against fashion. He is in fashion inasmuch as it is fashion precisely, perceived as an invaluable chance to be oneself and a means of expression of the Ego, that is a wonderful field for free expression of thought, emotion and culture. He is against fashion because the market of luxury goods is capable of corrupting taste, of unifying and commercializing persons, of turning them into pitiful consumers, subject to alien strategies and manipulations.