After designing customer driven strategy , marketers must develop an integrated marketing plan that will deliver intended value to target segment.
Integrated marketing approach is the combination of marketing tactics (mix) to customize the offering to a customer based on the segment that you are targeting and thereby target various segments individually by making a change in the marketing mix (4Ps).
For instance,
firm must create need-satisfying market offering(product).
It must decide how much it will charge for the offering(price).
How it will make offering available to target customer (place).
It must communicate with target customer about the offering and persuade them (promotion)