Summary
Tourism in French Polynesia is in an enviable position because of its exotic image,
outstanding natural beauty, and pleasant people. For a number of reasons, however, the
islands have not been able to capitalize on these strengths in the development of their
tourism industry. As a means of economic growth, the government is currently looking
toward expanding the tourism industry. In view of past failures and potential problems both in
French Polynesia and in other island destinations, the Territory should be cautious
towards future tourism development. A comprehensive tourism plan is needed which
includes an analysis of the economic, social, cultural and environmental impacts of tourism.
Moreover, the planning process should involve wide participation from all sectors of the
community. If approached in this manner, there is a greater likelihood that tourism can be
developed to maximize the benefits to residents and minimize the costs.