Others meanwhile have examined the role
discourse plays in the social construction of
specific organizational change initiatives and
how people conduct themselves in relation to
these initiatives. For example, Doolin’s (2003)
study of change in a New Zealand hospital
demonstrated how a new information system
provided users with a technical vocabulary that
determined the meaning ascribed to particular
events and social relationships within the organization.
This played a significant role in
legitimizing the economic and management discourses
that were used to justify the need for
change. These new discourses came to dominate
the thinking and behaviour of organizational
members. Doolin’s study highlights how technostructural
and discursive interventions can interact
in ways that help shape mindsets about
specific organization changes.