2. METHODOLOGYSONAR™This report serves as anupdate to our May 2011 trend report titled Fear ofMissing Out.Specifically for this report, we conducted a quantitative study in the U.S.and the U.K. using SONAR™, JWT‟s proprietary online tool, from Jan. 19-24.We surveyed 768 Americans and 502 Britons aged 18-plus (data areweighted by age and gender); we also polled 110 teens aged 13-17 residingin the homes of adults surveyed.* (For year-over-year data, we usedcontent from a survey we conducted in the U.S. and U.K. from March 4-15,2011, in which we polled 1,024 adults and 87 teens.) *Throughout this presentation, “adult Millennials” refers to respondents aged 18-34. “Teen Millennials” refers to those aged 13-17.