how it works
both niche and mass marketing strategies offer businesses the potential to make a high return on investment. a niche approach generally works on the basis of low-volume sales at a premium price to a specific group of consumers, while a mass approach tends to use heavy promotion to a wider audience and aims to achieve high-volume sales.
in reality, businesses tend to mix up both approaches, launching a niche product and then expanding it to mass marketers also use internet channels to promote the same product to different groups of customer within a mass audience