There is another communication tool designed to
demonstrate the true value of Chanel products to customers.
This time, it is not for cosmetics but for fragrances.
Smelling strips are usually used for sampling perfumes.
Several different fragrances can be sampled in this way
without being applied directly to the skin. Smelling strips
are suitable for sampling the top note, the scent that appears
instantly. However, smelling strips cannot be used
to test the middle note, which appears after a while. The
number of fragrances that can be sampled is also limited,
as different scents begin to mingle in the air.
Respecting Coco’s insistence on lasting beauty from
beginning to end, Chanel invented an optimal tool for