Prior to data collection, a second pilot study was undertaken to
determine the optimum listening time of the music samples using the time intensity method. Panellists evaluated 14 different musical
genres and a silent condition (i.e., a reference condition) while
consuming 5 g of BC gelato, and rated the pleasantness of the gelato
sample using an unstructured hedonic line scale anchored
‘extremely unpleasant’ and ‘extremely pleasant’ on the left and
right poles respectively. Pilot data indicated that songs played for
45 s from the beginning was a sufficient duration to rate the
pleasantness and to measure temporal taste perceptions of the
gelato. After 45 s the TI curve showed a lag stationary phase for
pleasantness.