Introduction : การแนะนำ
****ย่อหน้า While moving from a product focused industrial era to a consumer oriented era,
companies increasingly become aware of the importance of customer satisfaction andconsumer loyalty.
Companies gradually shift the emphasis from economy of scale, where a company relies on self-defined specifications and high volume production, to economy of scope, where a company gains the agility in offering largely customized products (Bennett and Forrester, 1993).
Today, supply chain management “is emerging into value chain management, which recognizes the importance of demand in addition to supply” (Marzian et al., 2003).
การแนะนำ