Our sustainability vision
We believe in a better fashion future – one that makes fair and sustainable fashion affordable and desirable for all.
Our vision is that all our operations are run in a way that is economically, socially and environmentally sustainable.
Our vision is that all our operations are run in a way that is economically, socially and environmentally sustainable. Which will mean our business is helping to meet the needs of both present and future generations.
We believe that quality, affordable fashion can be made and sold in a way that’s also good for people and the environment. With this in mind, our business concept is simply to offer quality fashion at the best price.
"We can offer our customers a more sustainable choice. We can make a difference to hundreds of thousands of people working in our supply chain and to the environment and communities around us. We work hard to make this difference bigger every day", says Helena Helmersson, Head of Sustainability.