MNEs practice CSR in host countries concern
whether they can benefit from CSR [8, 9]. Although some
researches such as Nehrt (1996), Berens, Van Riel and
Van Bruggen (2005) find the linkage between CSR and
firm financial performance such as profit [10], consumer
purchase intention [11-14], most of the work has been
limited in developed markets. Littleempirical research is
in foreign context. The limited empirical work Dowell,