Be honest with yourself. If you don't have previous experience, good contacts, or a good degree from a well-known university, you will be more successful in getting a lower-level job. Also, find out what the job you are applying for typically pays in your area. If you are young, living in a financially depressed area, or really need a job, keep your salary expectations a bit lower than the average. This will make your chances much higher than normal to get hired. Once you have "job experience" then you will be in a good position to ask for more money. Sometimes the best way to get more money is to quit your job and work for another similar company. This may sound cruel or thankless, but that is how business works in the real world.