Abstract
Purpose – Most of today’s conversations around crafting business strategy center on which strategic
framework is most appropriate for a firm, its strategist, or CEO to use. This opinion piece seeks to
argue that the focus on frameworks is inappropriate and distracts businesses from crafting holistic
and adaptive strategies. To rectify the situation, it aims to offer a more inclusive model for arriving at
strategic insights. It also suggests a method for implementing this model throughout the enterprise.