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Nowadays, consumers are more likely to have convenient, everything must be fast and easy for them. They do not stick with the old brand if the new one can satisfy their needs and they like to try the new things. Moreover, they tend to like more uniqueness which is limited edition or just for me.
For Philips, most of consumers think that Philips is a reliable brand with good reputation. Even though the price of Philips’s product is quite expensive if compared with other brands, the quality is also higher and better. So, they trust the quality of Philips and do not disappoint with Philips’s product.