Zara is owned by the Spanish fashion retail group Inditex SA. They recognizes that success in the fashion world is based on a simple rule which is getting products to market quickly which involves a clear and focused understanding of fashion, the ability to adapt quickly to trends, technology, and their market. SWOT analysis is helpful to all businesses, Inditex executives, and Zara store managers because it is an analysis of the company’s strengths, weaknesses, opportunities and treats. By doing a SWOT analysis the Inditex executives can study the opportunities for the company to grow and expand. They can also study about the threats to the company like negative trends in the external environment. An internal analysis strengths of Zara is that stores are stocked with new designs twice a week which is very quickly because clothes are shipped directly to the stores from the factor approximately two week as they get a new design from drawing board to store floor. The SWOT analysis can be helpful Inditex executives can analysis from an internal analysis the strength of the organization which is the fast turnarounds and weaknesses