Just as practically every startup these days claims to be a cloud company or an IoT company, they’re all big data and analytics firms, too. Well, not really, but they at least toss the hot terms into their company descriptions. We’ve tried to pull out the real big data and analytics companies to highlight them here, listed alphabetically. Most focus on helping companies make sense of their oodles of data, sometimes for customer service, sometimes for IT purposes and sometimes for security reasons. And not all of them are brand new firms.