Have you ever wondered how nutritio

Have you ever wondered how nutrition trends get started? Why did “fat-free” become all the rage2 in the 1990s? Why is “low-carb” currently the “in”3 thing? Consumers complain that health advisors “keep changing their mind.” On the other hand, consumers also change their priorities when it comes to the nutrition topics they are interested in. Are trends really that hard to understand?

Trend Starters
Felicia Busch, a nutrition consultant, believes that “there are really two different kinds of trends. The first kind develops from a groundwell4 of interest. It can come from a new book or a study that presents a new theory. Scientific research often contributes to new nutrition trends. These kinds of trends are usually promoted by the media and continue until the public [loses interest]. The second kind of trend occurs when a major milestone happens. When there’s food recall5 or people die from a food related disease, people stop and think. A milestone can either start a trend or support other trends that are already out there.” Trends that arise from groundswells are more common than those that arise from major milestones.


Trend Influencers
Consumer’s desires and needs depend on their beliefs and attitudes. Here are just a few of the many factors that affect public opinion:
• Beliefs about what keeps us healthy and how we get sick
• Attitudes about our ability to control our health and eating habits
• Reactions to hearing or reading news stories, and reading books
• Talking with friends and family members about the latest nutrition trend
Consumer surveys have shown that the public depend on the media for most of their information about health and nutrition. Of course, people ask their health-care providers information as well. According to the Shopping for health survey from the Food Marketing Institute (FMI), most people rely primarily on magazines (75%) and books (72%) After that they turn health-care professionals (63%), friends or family (58%), newspapers (51%), and television (49%). Twenty-five percent turn to nutritionists.

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Ò nwetụla mgbe ị na-eche otú oriri na-edozi ọnọdụ ina malitere? Gịnị mere "abụba-free ịghọ" niile rage2 na 1990s? Gịnị mere "ala-carb" ugbu a na "ke" 3 ihe? Bụghịkwa mkpesa na ahụ ike advisors "na-agbanwe agbanwe n'uche ha." N'aka nke ọzọ, na-eji ọkụ na-agbanwe ha ụzọ mgbe ọ na-abịa na-edozi isiokwu ha nwere mmasị. Bụ ọnọdụ n'ezie na ike ịghọta? Trend Ebido Felicia Busch, a oriri na-edozi ọkachamara , na-ekwere na "e nwere n'ezie abụọ dị iche iche iche iche nke na ọnọdụ. Mbụ ụdị amalite si a groundwell4 mmasị. Ọ nwere ike na-abịa site a akwụkwọ ọhụrụ ma ọ bụ a na-amụ nke na-ozizi ọhụrụ. Nnyocha sayensị mgbe na-eme ka ọhụrụ oriri na-edozi ọnọdụ. Ndị a iche iche na ọnọdụ na-emekarị na-akwalite site na mgbasa ozi na-anọgide na ruo mgbe ọha [achọghịzi]. Nke abụọ ụdị emekarị na-adị mgbe a isi milestone itịbe. Mgbe e nwere ihe nri recall5 ma ọ bụ mmadụ na-anwụ site a nri kọrọ ọrịa, ndị mmadụ kwụsị na iche echiche. A milestone nwere ike ma na-amalite a na-emekarị ma ọ bụ na-akwado ndị ọzọ na ọnọdụ na-ama si n'ebe. "Trends na-ebilite si groundswells na ahụkarị karịa ndị na-ebilite si isi milestones. Trend influencers Consumer bụ ọchịchọ na-egbo mkpa dabeere na ha kweere na àgwà. Ndị a bụ nanị ole na ole n'ime ọtụtụ ihe na-emetụta echiche ọha na eze: • kweere banyere ihe na-eme anyị ike na otú anyị na-arịa ọrịa • Àgwà banyere anyị ike ịchịkwa ahụ ike anyị na-eri nri na-emebi àgwà • Jeremaya mere na-anụ ma ọ bụ na-agụ ozi ọma akụkọ, na ịgụ akwụkwọ • Ịgwa na ndị enyi na ndị òtù ezinụlọ banyere ndị ọhụrụ na oriri na-edozi emekarị Consumer nnyocha egosiwo na ọha na eze-adabere na media maka ọtụtụ n'ime ha ihe ọmụma banyere ahụ ike na ihe oriri. N'ezie, ndị mmadụ na-ajụ ahụ ike ha na-elekọta ndị na enye ọmụma dị ka mma. Dị ka Shopping n'ihi na ike nnyocha e mere si Food Marketing Institute (FMI), ọtụtụ ndị na-adabere n'ụzọ bụ isi na magazin (75%) na akwụkwọ (72%) Mgbe nke ahụ ha na-atụgharị ọkachamara n'ilekọta ahụ ike (63%), enyi ma ọ bụ ezinụlọ (58 %), akwụkwọ akụkọ (51%), na telivishọn (49%). Iri-na-ise percent n'aka ka nutritionists.