another problem with judgmental assessment is that it often give undue emphasis to apparent creativity and to the expenditure of energy and resources. Throughout this entire planning process you have put in a great deal of effort and energy. In doing so you have articulated a strategy and produced a ranfe of tactica. These, of course, are important, but they are not what you should be measuring. Rather, the evaluation phase should focus on your objectives at each of their three levels : awareness, acceptance and action. Just like objectives, evaluational research should deal with the impact your program has mad on your various public