Heikki Karjaluoto, 2003, studied the Factors of Factors Affecting Consumer Choice of Mobile Phones, Purpose is To study Factors Affecting Consumer Choice of Mobile Phones .The results show that is the design.
International Business (BBA), 2009, studied the Factors of Factors Influencing Consumer Behavior of Smartphone Users, Purpose is To study Factors Influencing Consumer Behavior of Smartphone Users, and his result showed That People use Smartphone less for the phone calls and more for internet browsing, social media, emails, online shopping, navigation and so many other things.