This is just a small peek into this one-of-a-kind report. We also looked at why patrons look at menu boards, the impact of calorie counts, and the segments that are more likely to change their menu more often. We asked operators where they found their menu board inspiration, from competitors to trade shows. And we asked consumers to rate menu boards at restaurant and convenience store brands to uncover the “best in class” performers. We also took a deep dive into drive-thru menu boards and the particular issues associated with them. And we found the innovations that consumers most want to see on a menu board — and it’s not necessarily what operators plan on incorporating into their board.