Bacardi acquires offshore companies to extend their network of distribution worldwide. In addition to its existing distribution network, Bacardi also sells its products via the Internet and offers online retailing to appeal to the fast, new generation of Internet users.
In Singapore, Bacardi rum is available at every major convenience store, super market as well as specialty alcohol shops. Bacardi is also available at DFS in Changi Airport, which a good proportion of its sales are made at.