Above: Land Rover’s direct mail has been credited with developing their existing customer base. Using data to target established and potential customers, the agency have developed a variety of promotional material that has coordinated user group outings, mailer posters, and small publications. Together it forges a bond between customers and the brand ethos. The range of paraphernalia is connected through strong corporate identity, which underpins the entire range of promotional work including the Land Rover website (left).