Gone are the days when our everyday lives revolved simply around our home town or village , where friends lived down the road and the workplace was just around the corner. Now, thanks to advances in technology, we have entered a world where we can acquire whole new personae and sets of friends online overnight, where everyone can be a film star, release a hit single or be a comedian reaching out to a global audience, and much more. And this is only the beginning. Welcome to the Digital World, and all that lies therein.